[PASH]

FOR IMMEDIATE RELEASE
January 6, 1964

ADD ANOTHER SPECIAL EVENT TO CROWDED PROMOTION CALENDARS -- HONORING PRESS AGENTS!

The over-crowded "promotion calendars" listing special dates on which to honor important trivia may cram in yet another special event in 1964. This latest addition to the chaos created by the never-still minds of press agents will be in honor of these same press agents of America (somewhat like Dr. Frankenstein earning a salute from his own creation.)

To be called Press Agents Shining Hour (PASH) it will be limited to one hour. The idea is to honor publicists but to do so without taking too much time from the other special events that must be observed in order to keep the fees rolling in.

The announcement and proclamation of PASH was made in the January issue of PLUS-PROFIT PUBLICITY, the personal house organ of -- you guessed it -- a press agent. A "slow time" has been selected for this Shining Hour. The time and date set is from 3:15 p.m. until 4:15 p.m. on May 5, 1964.

Promotion calendar editors -- please copy!!!

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See Advertising Age magazine's coverage of PASH.

PASH honored "Baghdad Bob" in 2003.

Press clips on the PASH White House demonstration.


PASH Home Page